Monthly Archives: February 2013
Sainsbury’s What’s Cooking?
Sainsbury’s What’s Cooking?: Is product placement spoiling foodie TV? Channel 4’s new lunchtime TV show blurs the line between cooking programme and advert – is it a taste of things to come? Another day, another new daytime cooking show. But if you’re slumped in front of Channel 4 on a weekday lunchtime, you’ll notice that […]
Announcing the 2013 Brandcameo Product Placement Award Winners
Welcome to the annual Brandcameo Product Placement Awards. Since 2001, Brandchannel has tracked product placement and brand appearances in every film that spent a weekend at the top of the U.S. box office. And every year since 2004 we have honored the good, the bad, and the ugly (and the most) product placement in the […]
Channel 4 say product placement works and they can prove it!
Channel 4 poll ‘proves effectiveness’ of product-placement activity Nokia, Yeo Valley and Uncle Ben’s are among several brands that claim to have improved perceptions through TV product placement, despite scepticism about the fledgling activity. Channel 4 and researcher BDRC Continental have unveiled data suggesting that a product’s appearance in a show can boost brand awareness […]
The only appropriate title> FUCKING AMAZING <watch this, don’t wait, watch this now
Dean Atta…….wow it’s hard to find any other words to justify the heart moving experience of watching and listening to such beautiful and breath taking art UPDATE: When this was released why didn’t the media do something with this? I heard there was a meeting but the paper pulled out when a music artist had […]
So……..
It would seem none of our Valentine cards have found their way to our new address…….sniff
Poland Spring Botches Marco Rubio’s State Of The Union Product Placement
The great GOP hopeful took an awkward sip of water, before tweeting the bottle. But where was Poland Spring’s social media response? Down the pub? A missed opportunity by Poland Spring to capitalize on a product placement-slash-marketing opportunity-slash solid-gold-meme during TV coverage of President Obama’s State Of The Union address is a social-media lesson to […]
KGP refuses to pay their CREW
KGP refuses to pay their CREW Everyone in the film industry should be informed and warned of the unfair and illegal ways the following Austrian production company conducts business: KGP Kranzelbinder Gabriele Production GmbH Seidengasse 15/3/9, A-1070 Vienna, Austria http://www.kgp.co.at This production company has made it a habit of not honoring its contracts with its […]
VERY IMPORTANT. PLEASE READ.
We’ve just moved offices and we’d hate for you to send our Valentines cards to the wrong address. Our new address is Unit 7 Stowe Castle Business Park, Bycell Road, Stowe, MK18 5AB
Branded documentary gets rave reviews in Sundance
Though it wasn’t part of the recently concluded Sundance Film Festival’s official program, the documentary The Unsinkable Henry Morgan made a major splash at the event. A special screening of the film–created by the Captain Morgan brand (owned by Diageo) in tandem with the Sundance Channel, director Michael Haussman of HSI, and NY ad agency Anomaly –was held at […]
We just had to share because it made us smile so much
Thank you Bingo Players ft. Far East Movement and YI London
smart product placement 